BICareful !
For more than six years, STEIGER,PARTNER has handled the marketing and communications of BIC (Suisse) SA, headquartered in the Ticino. BIC is known worldwide for its fast-selling line of lighters, shavers and writing instruments, The company applies our extensive retail know-how and STP performance in the launching of new products, or market analyses and PR. A current example: the BICareful promotion, designed to encourage greater care and security in the use of lighters.
Operative marketing services on an interim basis
Bruno Steiger took over as external partner for marketing with HSB Heizsysteme und Brenner AG. The Reinach-based family enterprise turned necessity into a virtue with this innovative outsourcing solution – securing professional marketing know-how without investing in expensive staff. Among the first priorities: creation of a training concept, definition of a long-term fair strategy, relaunch of the internet site and the development of an incentive program for sales partners.
www.hsb.ch
Brand management as a success factor
More and more companies are discovering that a well-managed brand is the key to success of an enterprise – and the public health sector is no exception. STEIGER,PARTNER was mandated by a leading public health group to analyze its brand management strengths and weaknesses and to make suggestions for improvement. On the basis of our study and resulting recommendations, the brand strategy was reviewed and revised.
A schappo for KISS
“KISS” was named winner of schappo number nine. On May 4th Verena Wanner and Dominik Heeb were honored for their major contribution in building and supporting www.kissnordwestschweiz.ch.
The two “Kiss” founders, sensing an urgent public need, gathered the diverse, complex and often confusing offers for childrens’ daycare places on a single web platform – accessible to all, and at no cost. Behind this private initiative is an active, focused commitment that clearly merits a schappo.
More about schappo > www.schappo.ch
Summer hair-do
Haircut in a bank? The Raffeisen Bank liked the idea and invited their young clients to the bank for a summer clip. The STIFT & CO apprentices seized the occasion to show off their skills and to do a bit of advertising on their own behalf. A real win-win situation – and tremendous fun for all.
Idea, concept/creation, realization and coordination by STEIGER,PARTNER
www.stiftundco.ch
